This guide is merely a starter to help the beginning watch enthusiast understand the range of brands available. The mentioned specific brands are intended as a general guide to get you started looking, but is in no way a definitive guide to all these brands have to offer. I must emphasize that these are my choices of the respected brands and categories, more particularly what are the most famous pieces of each company, by my opinion of course. Beyond that, you will have to do more detailed research on the specific attributes of the watch and watch companies you find of interest to determine which are better for your specific wants and needs. The actual relationships and who exactly is better than whom is highly debated among wristwatch aficionados. There are so many different attributes of each and so many different things that are important to each buyer or owner that a simple list of "the best" or attempts to rank the brands in detail would be fruitless.
